Before Covid-19, the music industry was already tough for majority of artists. Rolling stones indicates that music artists only receive 12% of all profits from their music. The popular music streaming model pays artists only a fraction of a penny per stream. For artists with songs that generate millions of streams, the model might work fine, but for artists whose music is not mainstream, they do not receive any significant monetary rewards. So many emerging artists turn to live performances to support themselves pre-pandemic.
The pandemic turned the world upside down and made life even tougher for the struggling artists as their major revenue stream — live concerts — were not permitted. As the world turned to digital entertainment, music artists began looking for new ways to connect with their audience. For many artists, especially up-and-coming ones, NFT might be the answer for them.
MOZIK, the decentralized music platform, offers a way to shift that dynamic and create a unique system rewarding a mutually beneficial relationship between music artists and fans. Empowered by NFT, MOZIK allows artists to engage fans in creative ways and generate more income streams in a safe environment. In return, artists are incentivized to create even more high-quality content.
On the MOZIK platform, music creators can leverage the system’s highly efficient digital software to bring their music onto the blockchain using DCPP. In the ecosystem created by MOZIK, artist’s work is protected and monetized in a way that helps them earn continuous profits when their work is traded in the future, rather than filtered and diluted through a streaming model. Fans get to participate in the music experience in more consequential ways. Artists get the freedom to produce, innovate, and expand their work with the knowledge that they, too, are driving a larger, more economical, and creative environment.
For emerging and lesser-known artists, who do not have much exposure to engage with their loyal followers, MOZIK helps democratize music sharing so that artists of all kinds have an equal chance of finding their way onto fans’ radars. For some music fans, the play count on Spotify might not be a good measure of the true value of the music. They might listen to their favorite music once in a while, but it might resonate with them and thus they value it greatly. MOZIK’s system will be able to reflect the true value fans are willing to give to the creator’s work. For celebrity artists, they might already have a good income from traditional distribution channels, but MOZIK is still attractive to them because it gives them expanded opportunities: MOZIK makes it easier for a “star” artist to capitalize on what they have to offer beyond a song or album. For example, snap-shots, online meet-ups, and even “artist cards.”
Last but not least, another key value of MOZIK is its community-driven platform that recognizes the active role music fans play in sustaining and driving the music industry. The community can generate significant traffic which is valuable for all parties in the music ecosystem. From its emphasis on protecting and supporting the artist, to giving them tools to release their music on the blockchain, and to putting fans in closer proximity to both the music and artist, MOZIK offers an exciting new way to reimagine the future of music sharing, making, and consuming. For musicians and artists, MOZIK is an attractive platform where they can achieve exposure and generate revenue in a way that is not possible in the traditional music industry.
